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                              餐飲行業選址的“八大金剛定律”

                              來源:http://www.tevienes.com/ 日期:2021-03-23
                              餐廳選址是做餐飲的一道關卡。地方選對了,就像在戰場中占據了有利地形,攻守極佳。地方沒選好,即便之后在產品、推廣等方面注入更多心血,經營效果也會不理想。餐飲選址前,我們要對目標商圈進行評估,分成不同的級別:非常好、好、一般、不合適。非常好的商圈應該很活躍,擁有重要的銷售推動,配套設施比較齊全,而且發展潛力較大。被定義為好的商圈,可能這個商圈已經成形并成熟,不會有一個大的增長,但還是有一定活躍度。一般商圈他肯定就是市場穩定了,沒有增長,但這個商圈目前能夠繼續讓我們取得可以接受的銷售額和利潤。*后就是不適合我們的商圈了,這個商圈可能已經呈現出衰退的跡象了,銷售推動可能已經開始轉移了,無法給我們提供一個維持空間。所以我們對這種位置一定要慎重!
                              Restaurant location is a gateway for catering. The local election is right, like occupying favorable terrain in the battlefield, and excellent attack and defense. The local government did not choose well, even after the product, promotion and other aspects of injection more effort, the management effect will not be ideal. Before catering location, we should evaluate the target business area and divide it into different levels: very good, good, general and inappropriate. Very good business district should be very active, with important sales promotion, complete supporting facilities and great development potential. It is defined as a good business district. It may be that the business area has formed and matured, and there will be no big growth, but there is still a certain degree of activity. Generally, he is sure that the market is stable and has no growth, but the business area can continue to make us obtain acceptable sales and profits. *After that, the business district is not suitable for us. The business area may have shown signs of recession. Sales promotion may have begun to shift and cannot provide us with a maintenance space. So we must be careful about this position!
                              下面我們來講一下在選址當中的八大定律。
                              Let's talk about the eight laws in the selection of sites.
                              一、店面結構
                              1、 Storefront structure
                              店面結構需要從兩方面評估:地理位置和競爭角度。從地理位置評估一個店址,應該看它從地理位置出發,屬于商業中 心型、準商業中 心型、郊外型和居民小區型四類中的哪一類。再根據連鎖店本身的性質來評估店址的優劣。另一方面,需要從競爭的角度出發,看店址屬于競爭型店址和孤立型店址兩類中的哪一類。
                              The structure of the store needs to be evaluated from two aspects: geographical location and competition. From the perspective of geographical location, it should be seen which of the four categories, namely, commercial center type, quasi commercial center type, suburban type and residential community type, should be seen from the geographical location. Then, the quality of the chain store is evaluated according to its own nature. On the other hand, we need to see which of the two categories is competitive and isolated from the perspective of competition.
                              二、交通狀況
                              2、 Traffic conditions
                              僅僅作出了店址的區域位置等店面結構選擇還不夠,因為在同一個區域內,一個連鎖店鋪可能會有好幾個開設地點可供選擇,但有些地點對某個連鎖店來說,是百之好的開設地點,而對另一種連鎖店來說,就不一定是 滿意的開設地點。因此,一個新設連鎖店在做好區域位置選擇以后,還要切實考慮多種影響和制約因素,作出具體設計地點的選擇。
                              It is not enough to choose the location of the store location and other storefront structure. In the same area, there may be several places for a chain store to choose from. However, some places are 100% good for a chain store, but for another chain store, it is not necessarily a satisfactory place to open. Therefore, after a new chain store has made a good choice of regional location, it is necessary to consider many factors and constraints to make specific design location selection.
                              交通條件是影響連鎖店鋪選擇開設地點的一個重要因素,它決定了企業經營的順利開展和顧客購買行為的順利實現。商品運至連鎖店是否容易。這就要考慮可供連鎖店利用的運輸動脈能適應貨運量的要求并便于裝卸,否則當運貨費用明顯上升的情況下,會直接影響到經濟效益的發揮。
                              Traffic conditions are an important factor affecting the selection of the location of chain stores, which determines the smooth operation of enterprises and the smooth realization of customer purchase behavior. Is it easy for goods to be transported to the chain store. This should consider that the transportation arteries available for chain stores can meet the requirements of freight volume and facilitate loading and unloading, otherwise, when the freight cost increases obviously, it will directly affect the economic benefits.
                              為方便顧客購買,促進購買行為的順利實現,對交通條件要作如下具體分析設在邊沿區商業中心的連鎖店,要分析與車站、碼頭的距離和方向。一般距離越近,客流越多,購買越方便。開設地點還要考慮客流來去方向而定,如選在面向車站、碼頭的位置,以下車、船的客流為主;選在鄰近市內公共車站的位置,則以上車的客流為主。
                              In order to facilitate the purchase of customers and promote the smooth realization of purchase behavior, the following specific analysis shall be made on the traffic conditions of chain stores located in the commercial center of the border area, and the distance and direction from the station and wharf shall be analyzed. The closer the general distance, the more passenger flow, the more convenient the purchase. The location of the opening shall be determined by the direction of passenger flow, such as the passenger flow of the following vehicles and vessels in the position facing the station and wharf; if the passenger flow is selected at the public station in the adjacent city, the passenger flow on board will be the main.
                                             餐飲行業選址的“八大金剛定律”
                              三、競爭環境
                              3、 Competitive environment
                              商店周圍的競爭情況對零售經營的成敗產生巨大影響,因此對商店開設地點的選擇時*須要分析競爭對手。一般來說,在開設地點附近如果競爭對手眾多,商店經營獨*特色,將會吸引大量的客流,促進銷售增長,增強店譽,否則與競爭對手相鄰而設,將難似獲得發展。
                              The competition around the store has a great impact on the success or failure of retail operation. Therefore, the selection of the location of the store must be analyzed. Generally speaking, if there are many competitors and unique characteristics of the store operation near the opening location, a large number of passenger flow will be attracted, sales growth will be promoted and the reputation of the store will be enhanced. Otherwise, it will be difficult to develop in the vicinity of the competitors.
                              當然,作為零售店鋪的地點還是盡量選擇在商店相對集中且有發展前景的地方,這對經營選購性性商品的商店尤其如此。另外,當店址周圍的商店類型協調并存,形成相關商店群,往往對經營產生積極影響,如經營相互補充類商品的商店相鄰而設,在方便顧客的基礎上,擴大了各自的銷售。
                              Of course, as a retail store, we should try to choose the place where the store is relatively concentrated and has a promising future, especially for the shops that operate optional goods. In addition, when the types of stores around the store site co-exist, the formation of relevant store groups often has a positive impact on the operation, such as the adjacent shops that operate complementary commodities, and expand their sales on the basis of convenience of customers.
                              四、店面成本
                              4、 Store cost
                              店面成本包括很多方面,具體來講,主要需要考慮以下幾個方面:建筑物的新舊程序與裝修成本,房地產價格與利用方式、利用期限,搬遷補償費,水電增容費,有無城建規劃限制等。
                              Store cost includes many aspects. Specifically, the following aspects should be considered: the old and new procedures and decoration costs of buildings, the price and utilization mode of real estate, the utilization period, relocation compensation, water and electricity capacity increase cost, and whether there are urban planning restrictions.
                              五、發展趨勢
                              5、 Development trend
                              對店址發展趨勢的評估其實就是要分析城市規劃。開設地點選擇要分析城市建設的規劃,既包括短期規劃,又包括長期規劃。有的地點從當前分析是更佳位置,但隨著城市的改造和發展將會出現新的變化而不適合設店;反之,有些地點從當前來看不是理想的開設地點,但從規劃前景看會成為有發展前途的新的商業中心區。
                              The evaluation of the development trend of the store site is actually to analyze the urban planning. The choice of the location of the city should be analyzed, including both short-term planning and long-term planning. Some places are better in the current analysis, but with the transformation and development of the city, new changes will occur and are not suitable for the establishment of stores; on the contrary, some places are not ideal opening places at present, but they will become new commercial centers with future development from the perspective of planning prospects.
                              六、可視度
                              6、 Visibility
                              選擇的店址在人流方向上能被看到。你能做的招牌有多大?店址門前或招牌有沒有被其他障礙物遮擋,如有無樹木、崗亭、被隔壁租戶擋住,即是否內退隔壁租戶。在購物中心內的商鋪,門前是否有柱子、隔墻等。
                              The selected store location can be seen in the direction of the flow of people. How big are the signs you can do? Whether the front or signboard of the store site is covered by other obstacles, if there are trees, sentry or other signs, whether or not the tenants next door are blocked, i.e. whether the tenants are going to leave the next door. Whether there are pillars, partitions, etc. in front of the shop in the shopping center.
                              七、便利度
                              7、 Convenience
                              在消費者能夠看到你招牌或門店的基礎上,消費者是否能方便地到達店址,即要研究店址門前是否有障礙,是否有很寬的馬路、馬路中間是否有隔離欄,是否有高架、河流、綠化、攤位等。店址是否處于通往商業聚客點、交通站點、居民區的主動線上:對于購物中心店的店址所在的動線位置是否在主入口、次入口、中庭、主力店旁;店址門前是否有停車位或非機動車位,停車位數量有多少?店址是否有獨立的門面和出入口,能開設的獨立大門是否在主要人流動線上。
                              On the basis of consumers' ability to see your sign or store, whether the consumers can easily reach the store site is to study whether there are obstacles in front of the store door, whether there are wide roads and whether there are isolation bars in the middle of the road, whether there are viaducts, rivers, greening, stalls, etc. Is the store site on the active line leading to commercial gathering point, traffic station and residential area: is the moving position of the shopping center store located near the main entrance, secondary entrance, atrium and main store; is there any parking space or non motor car space in front of the store door, and how many parking spaces are there? Whether there are independent doors and entrances and exits at the store site, and whether the independent doors can be opened are on the main people flow line.
                              八、親近度
                              8、 Closeness
                              店址的主門是否朝向主人流動線?主門是否與外面道路或通道有高差?點餐柜臺(快餐),迎賓臺(大中餐),顧客是否可以從主門直接看到點餐柜臺或迎賓臺?店址沿街面或沿主要人流方向是否可以做成落地通透玻璃?
                              Is the main door of the store facing the main flow line? Is the main door different from the outside road or passage? Order counter (fast food), reception desk (Chinese food), can customers directly see the order counter or reception desk from the main door? Can the store be made floor penetrating glass along the street or along the main direction of human flow?
                              感謝您的閱讀,希望以上內容對您有所幫助,如您想了解更多精彩內容請點擊我們的官網:灌湯包加盟官網http://www.tevienes.com。
                              Thank you for your reading. I hope the above content will help you. If you want to know more wonderful content, please click our official website: Guantang bag to join the official website http://www.tevienes.com .

                              餐飲行業選址的“八大金剛定律”

                              來源:http://www.tevienes.com/ 日期:2021-03-23
                              餐廳選址是做餐飲的一道關卡。地方選對了,就像在戰場中占據了有利地形,攻守極佳。地方沒選好,即便之后在產品、推廣等方面注入更多心血,經營效果也會不理想。餐飲選址前,我們要對目標商圈進行評估,分成不同的級別:非常好、好、一般、不合適。非常好的商圈應該很活躍,擁有重要的銷售推動,配套設施比較齊全,而且發展潛力較大。被定義為好的商圈,可能這個商圈已經成形并成熟,不會有一個大的增長,但還是有一定活躍度。一般商圈他肯定就是市場穩定了,沒有增長,但這個商圈目前能夠繼續讓我們取得可以接受的銷售額和利潤。*后就是不適合我們的商圈了,這個商圈可能已經呈現出衰退的跡象了,銷售推動可能已經開始轉移了,無法給我們提供一個維持空間。所以我們對這種位置一定要慎重!
                              Restaurant location is a gateway for catering. The local election is right, like occupying favorable terrain in the battlefield, and excellent attack and defense. The local government did not choose well, even after the product, promotion and other aspects of injection more effort, the management effect will not be ideal. Before catering location, we should evaluate the target business area and divide it into different levels: very good, good, general and inappropriate. Very good business district should be very active, with important sales promotion, complete supporting facilities and great development potential. It is defined as a good business district. It may be that the business area has formed and matured, and there will be no big growth, but there is still a certain degree of activity. Generally, he is sure that the market is stable and has no growth, but the business area can continue to make us obtain acceptable sales and profits. *After that, the business district is not suitable for us. The business area may have shown signs of recession. Sales promotion may have begun to shift and cannot provide us with a maintenance space. So we must be careful about this position!
                              下面我們來講一下在選址當中的八大定律。
                              Let's talk about the eight laws in the selection of sites.
                              一、店面結構
                              1、 Storefront structure
                              店面結構需要從兩方面評估:地理位置和競爭角度。從地理位置評估一個店址,應該看它從地理位置出發,屬于商業中 心型、準商業中 心型、郊外型和居民小區型四類中的哪一類。再根據連鎖店本身的性質來評估店址的優劣。另一方面,需要從競爭的角度出發,看店址屬于競爭型店址和孤立型店址兩類中的哪一類。
                              The structure of the store needs to be evaluated from two aspects: geographical location and competition. From the perspective of geographical location, it should be seen which of the four categories, namely, commercial center type, quasi commercial center type, suburban type and residential community type, should be seen from the geographical location. Then, the quality of the chain store is evaluated according to its own nature. On the other hand, we need to see which of the two categories is competitive and isolated from the perspective of competition.
                              二、交通狀況
                              2、 Traffic conditions
                              僅僅作出了店址的區域位置等店面結構選擇還不夠,因為在同一個區域內,一個連鎖店鋪可能會有好幾個開設地點可供選擇,但有些地點對某個連鎖店來說,是百之好的開設地點,而對另一種連鎖店來說,就不一定是 滿意的開設地點。因此,一個新設連鎖店在做好區域位置選擇以后,還要切實考慮多種影響和制約因素,作出具體設計地點的選擇。
                              It is not enough to choose the location of the store location and other storefront structure. In the same area, there may be several places for a chain store to choose from. However, some places are 100% good for a chain store, but for another chain store, it is not necessarily a satisfactory place to open. Therefore, after a new chain store has made a good choice of regional location, it is necessary to consider many factors and constraints to make specific design location selection.
                              交通條件是影響連鎖店鋪選擇開設地點的一個重要因素,它決定了企業經營的順利開展和顧客購買行為的順利實現。商品運至連鎖店是否容易。這就要考慮可供連鎖店利用的運輸動脈能適應貨運量的要求并便于裝卸,否則當運貨費用明顯上升的情況下,會直接影響到經濟效益的發揮。
                              Traffic conditions are an important factor affecting the selection of the location of chain stores, which determines the smooth operation of enterprises and the smooth realization of customer purchase behavior. Is it easy for goods to be transported to the chain store. This should consider that the transportation arteries available for chain stores can meet the requirements of freight volume and facilitate loading and unloading, otherwise, when the freight cost increases obviously, it will directly affect the economic benefits.
                              為方便顧客購買,促進購買行為的順利實現,對交通條件要作如下具體分析設在邊沿區商業中心的連鎖店,要分析與車站、碼頭的距離和方向。一般距離越近,客流越多,購買越方便。開設地點還要考慮客流來去方向而定,如選在面向車站、碼頭的位置,以下車、船的客流為主;選在鄰近市內公共車站的位置,則以上車的客流為主。
                              In order to facilitate the purchase of customers and promote the smooth realization of purchase behavior, the following specific analysis shall be made on the traffic conditions of chain stores located in the commercial center of the border area, and the distance and direction from the station and wharf shall be analyzed. The closer the general distance, the more passenger flow, the more convenient the purchase. The location of the opening shall be determined by the direction of passenger flow, such as the passenger flow of the following vehicles and vessels in the position facing the station and wharf; if the passenger flow is selected at the public station in the adjacent city, the passenger flow on board will be the main.
                                             餐飲行業選址的“八大金剛定律”
                              三、競爭環境
                              3、 Competitive environment
                              商店周圍的競爭情況對零售經營的成敗產生巨大影響,因此對商店開設地點的選擇時*須要分析競爭對手。一般來說,在開設地點附近如果競爭對手眾多,商店經營獨*特色,將會吸引大量的客流,促進銷售增長,增強店譽,否則與競爭對手相鄰而設,將難似獲得發展。
                              The competition around the store has a great impact on the success or failure of retail operation. Therefore, the selection of the location of the store must be analyzed. Generally speaking, if there are many competitors and unique characteristics of the store operation near the opening location, a large number of passenger flow will be attracted, sales growth will be promoted and the reputation of the store will be enhanced. Otherwise, it will be difficult to develop in the vicinity of the competitors.
                              當然,作為零售店鋪的地點還是盡量選擇在商店相對集中且有發展前景的地方,這對經營選購性性商品的商店尤其如此。另外,當店址周圍的商店類型協調并存,形成相關商店群,往往對經營產生積極影響,如經營相互補充類商品的商店相鄰而設,在方便顧客的基礎上,擴大了各自的銷售。
                              Of course, as a retail store, we should try to choose the place where the store is relatively concentrated and has a promising future, especially for the shops that operate optional goods. In addition, when the types of stores around the store site co-exist, the formation of relevant store groups often has a positive impact on the operation, such as the adjacent shops that operate complementary commodities, and expand their sales on the basis of convenience of customers.
                              四、店面成本
                              4、 Store cost
                              店面成本包括很多方面,具體來講,主要需要考慮以下幾個方面:建筑物的新舊程序與裝修成本,房地產價格與利用方式、利用期限,搬遷補償費,水電增容費,有無城建規劃限制等。
                              Store cost includes many aspects. Specifically, the following aspects should be considered: the old and new procedures and decoration costs of buildings, the price and utilization mode of real estate, the utilization period, relocation compensation, water and electricity capacity increase cost, and whether there are urban planning restrictions.
                              五、發展趨勢
                              5、 Development trend
                              對店址發展趨勢的評估其實就是要分析城市規劃。開設地點選擇要分析城市建設的規劃,既包括短期規劃,又包括長期規劃。有的地點從當前分析是更佳位置,但隨著城市的改造和發展將會出現新的變化而不適合設店;反之,有些地點從當前來看不是理想的開設地點,但從規劃前景看會成為有發展前途的新的商業中心區。
                              The evaluation of the development trend of the store site is actually to analyze the urban planning. The choice of the location of the city should be analyzed, including both short-term planning and long-term planning. Some places are better in the current analysis, but with the transformation and development of the city, new changes will occur and are not suitable for the establishment of stores; on the contrary, some places are not ideal opening places at present, but they will become new commercial centers with future development from the perspective of planning prospects.
                              六、可視度
                              6、 Visibility
                              選擇的店址在人流方向上能被看到。你能做的招牌有多大?店址門前或招牌有沒有被其他障礙物遮擋,如有無樹木、崗亭、被隔壁租戶擋住,即是否內退隔壁租戶。在購物中心內的商鋪,門前是否有柱子、隔墻等。
                              The selected store location can be seen in the direction of the flow of people. How big are the signs you can do? Whether the front or signboard of the store site is covered by other obstacles, if there are trees, sentry or other signs, whether or not the tenants next door are blocked, i.e. whether the tenants are going to leave the next door. Whether there are pillars, partitions, etc. in front of the shop in the shopping center.
                              七、便利度
                              7、 Convenience
                              在消費者能夠看到你招牌或門店的基礎上,消費者是否能方便地到達店址,即要研究店址門前是否有障礙,是否有很寬的馬路、馬路中間是否有隔離欄,是否有高架、河流、綠化、攤位等。店址是否處于通往商業聚客點、交通站點、居民區的主動線上:對于購物中心店的店址所在的動線位置是否在主入口、次入口、中庭、主力店旁;店址門前是否有停車位或非機動車位,停車位數量有多少?店址是否有獨立的門面和出入口,能開設的獨立大門是否在主要人流動線上。
                              On the basis of consumers' ability to see your sign or store, whether the consumers can easily reach the store site is to study whether there are obstacles in front of the store door, whether there are wide roads and whether there are isolation bars in the middle of the road, whether there are viaducts, rivers, greening, stalls, etc. Is the store site on the active line leading to commercial gathering point, traffic station and residential area: is the moving position of the shopping center store located near the main entrance, secondary entrance, atrium and main store; is there any parking space or non motor car space in front of the store door, and how many parking spaces are there? Whether there are independent doors and entrances and exits at the store site, and whether the independent doors can be opened are on the main people flow line.
                              八、親近度
                              8、 Closeness
                              店址的主門是否朝向主人流動線?主門是否與外面道路或通道有高差?點餐柜臺(快餐),迎賓臺(大中餐),顧客是否可以從主門直接看到點餐柜臺或迎賓臺?店址沿街面或沿主要人流方向是否可以做成落地通透玻璃?
                              Is the main door of the store facing the main flow line? Is the main door different from the outside road or passage? Order counter (fast food), reception desk (Chinese food), can customers directly see the order counter or reception desk from the main door? Can the store be made floor penetrating glass along the street or along the main direction of human flow?
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