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                              大眾化經營的必然性與可行性!

                              來源:http://www.tevienes.com/ 日期:2021-02-26
                              近年來,餐飲業提出的“大眾化管理”是對餐飲市場變化的積極回應
                              In recent years, "popular management" proposed by the catering industry is a positive response to changes in the catering market
                              (1)國內外環境因素的影響。
                              (1) Environmental factors at home and abroad.
                              近年來,由于亞洲金融動蕩的影響,旅游成本上升,亞洲國家的游客大幅減少。 與此同時,隨著國內反腐敗工作的增加和國有大中型企業的改革,主要使用公共資金的團體消費有所下降。 根據北京,上海和云南酒店業協會的統計,自1993年下半年以來,在中檔旅游酒店中,海外賓客和國內賓客的公共資金消費大幅減少,僅占20%。 餐飲收入的-30%。  居民和游客的自費餐占70%-80%。 在較高等級的星級酒店中也會發生類似的現象。 原始產品的供應量遠遠大于原始市場的需求,這使得餐廳無法按照原始政策運營。 星級飯店的管理者必須改變經營理念,積極調整市場定位; 通過產品更新,創新的業務方法和靈活的經濟手段來激發人們的欲望,以吸引并滿足國內消費者的合理需求。
                              In recent years, due to the impact of financial turmoil in Asia, the cost of tourism has risen, and the number of tourists from Asian countries has decreased significantly. At the same time, with the increase of domestic anti-corruption work and the reform of large and medium-sized state-owned enterprises, the group consumption mainly using public funds has declined. According to the statistics of Beijing, Shanghai and Yunnan Hotel Industry Association, since the second half of 1993, the consumption of public funds of overseas guests and domestic guests has decreased significantly, accounting for only 20%. - 30% of catering revenue. The self paid meals of residents and tourists account for 70% - 80%. In the higher level of star hotels, a similar phenomenon will occur. The supply of original products is far greater than the demand of the original market, which makes the restaurant unable to operate according to the original policy. Managers of star rated hotels must change their business philosophy, actively adjust their market positioning, and stimulate people's desire through product renewal, innovative business methods and flexible economic means, so as to attract and meet the reasonable needs of domestic consumers.
                              (2)政策和觀念的變化
                              (2) Changes in policies and concepts
                              隨著我國國家旅游計劃的實施,國內旅游業蓬勃發展,消費者意識逐步成熟,尤其是實施新的工作時間制度和法定的長假,使休閑市場和假日市場適合工薪階層消費 更活躍。 低端大眾消費的國內客戶將成為市場的主體,真 正符合我國大多數人民的消費方式將成為主流。 同時,擴大內需是黨和國家的重要戰略決策,也是我國未來社會經濟發展的長期立足點。 重視飲食文化是我們國民的一貫傳統。 因此,民用和民用食品和飲料產品的生產對于拉動內需和刺激消費具有重要意義。 餐飲業是酒店的重要組成部分,應響應我國在促進經濟發展方面的重大變化,大力發展內需市場。
                              With the implementation of China's national tourism plan, the domestic tourism industry is booming, and the consumer awareness is gradually mature. In particular, the implementation of the new working hours system and the statutory long holidays make the leisure market and holiday market more active for the working class. Domestic customers of low-end mass consumption will become the main body of the market, and the consumption mode that really conforms to the majority of Chinese people will become the mainstream. At the same time, expanding domestic demand is not only an important strategic decision of the party and the state, but also a long-term foothold for China's future social and economic development. It is our national tradition to attach importance to food culture. Therefore, the production of civil and civil food and beverage products is of great significance for stimulating domestic demand and stimulating consumption. Catering industry is an important part of the hotel, should respond to China's major changes in promoting economic development, vigorously develop the domestic market.
                                          灌湯包加盟
                              傳統的中式宴會一直認為“要吃的菜,不可看的菜”,而現代的中式宴會的功能是“去宴會不僅要品嘗,而且要享樂,享樂, 更新過去,加入興奮……甚至進行商務談判”。 因此,從西方飲食文化中學習如何使其美味,美麗和營養,也是我國現代飲食業追求的目標。
                              The traditional Chinese banquet has always thought that "food to eat, food not to see", while the function of modern Chinese banquet is "not only to taste, but also to enjoy, enjoy, update the past, add excitement Even business negotiations. Therefore, learning how to make it delicious, beautiful and nutritious from western food culture is also the goal of our modern food industry.
                              (3)產業競爭加劇。
                              (3) Industrial competition intensifies.
                              目前,國內餐飲市場的競爭空前激烈。 社交餐廳如雨后雨后春筍般涌現,它們的規模大,價格可承受,菜式特色,更貼近不同階層人們的消費需求。 一些是受歡迎的美食小鎮和火鍋小鎮,有些正在向高 級餐廳發展,例如廣州的新荔枝灣大酒店,南海漁村等,甚至提到了“超五星級”。 結果,獨特的主題和功能吸引了許多消費者,并分散了餐廳顧客的來源。 盡管存在一些不能與社交餐廳等同的約束,以使餐廳餐飲能夠與社交餐廳競爭,但這并不意味著餐廳只能嘆息并等待死亡。 相反,只要是一位的理念,就充分發揮酒店的優勢,以原始的高 級生產,餐廳環境和餐飲服務為老百姓服務。 然后,完全有可能重新獲得部分市場,甚至擴大市場。
                              At present, the competition in the domestic catering market is unprecedentedly fierce. Social restaurants are springing up like mushrooms after rain. They are large-scale, affordable and have special dishes, which are closer to the consumption needs of people of different classes. Some are popular food towns and hot pot towns, and some are developing into high-end restaurants, such as the new lizhiwan hotel in Guangzhou, Nanhai fishing village, etc., even mentioning "super five-star". As a result, the unique theme and function attract many consumers and disperse the source of restaurant customers. Although there are some constraints that cannot be equated with social restaurants, so that restaurants can compete with social restaurants, it does not mean that restaurants can only sigh and wait for death. On the contrary, as long as it is a one-man concept, it will give full play to the advantages of the hotel and serve the people with the original high-level production, restaurant environment and catering services. Then, it is entirely possible to regain part of the market, or even expand the market.
                              2.推廣策略
                              2. Promotion strategy
                              飯店餐飲業務普及化比較重要的是,餐飲部門要在謀取利潤的前提下處理高 檔次和低價位的美食之間的關系。 壓縮成本后,保證利潤增加。 具體表現為:實施大宗原材料采購和加工已導致成本降低,而價格將降低以提高競爭力,這將增加客戶數量,增加營業額并增加利潤。 結果,形成了良性循環,利潤微薄但周轉迅速,并從規模中獲得收益。
                              It is more important for the popularization of hotel catering business that the catering department should deal with the relationship between high-grade and low-cost food on the premise of making profits. After reducing the cost, the profit will be increased. Specifically: the implementation of bulk raw material procurement and processing has led to lower costs, while the price will be reduced to improve competitiveness, which will increase the number of customers, increase turnover and increase profits. As a result, a virtuous circle has been formed, with small profits but rapid turnover, and gains from scale.
                              感謝您的閱讀,希望以上內容對您有所幫助,如想了解更多精彩內容請點擊:灌湯包加盟http://www.tevienes.com 。
                              Thank you for reading, I hope the above content is helpful to you, if you want to know more wonderful content, please click: guantangbao join http://www.tevienes.com  .

                              大眾化經營的必然性與可行性!

                              來源:http://www.tevienes.com/ 日期:2021-02-26
                              近年來,餐飲業提出的“大眾化管理”是對餐飲市場變化的積極回應
                              In recent years, "popular management" proposed by the catering industry is a positive response to changes in the catering market
                              (1)國內外環境因素的影響。
                              (1) Environmental factors at home and abroad.
                              近年來,由于亞洲金融動蕩的影響,旅游成本上升,亞洲國家的游客大幅減少。 與此同時,隨著國內反腐敗工作的增加和國有大中型企業的改革,主要使用公共資金的團體消費有所下降。 根據北京,上海和云南酒店業協會的統計,自1993年下半年以來,在中檔旅游酒店中,海外賓客和國內賓客的公共資金消費大幅減少,僅占20%。 餐飲收入的-30%。  居民和游客的自費餐占70%-80%。 在較高等級的星級酒店中也會發生類似的現象。 原始產品的供應量遠遠大于原始市場的需求,這使得餐廳無法按照原始政策運營。 星級飯店的管理者必須改變經營理念,積極調整市場定位; 通過產品更新,創新的業務方法和靈活的經濟手段來激發人們的欲望,以吸引并滿足國內消費者的合理需求。
                              In recent years, due to the impact of financial turmoil in Asia, the cost of tourism has risen, and the number of tourists from Asian countries has decreased significantly. At the same time, with the increase of domestic anti-corruption work and the reform of large and medium-sized state-owned enterprises, the group consumption mainly using public funds has declined. According to the statistics of Beijing, Shanghai and Yunnan Hotel Industry Association, since the second half of 1993, the consumption of public funds of overseas guests and domestic guests has decreased significantly, accounting for only 20%. - 30% of catering revenue. The self paid meals of residents and tourists account for 70% - 80%. In the higher level of star hotels, a similar phenomenon will occur. The supply of original products is far greater than the demand of the original market, which makes the restaurant unable to operate according to the original policy. Managers of star rated hotels must change their business philosophy, actively adjust their market positioning, and stimulate people's desire through product renewal, innovative business methods and flexible economic means, so as to attract and meet the reasonable needs of domestic consumers.
                              (2)政策和觀念的變化
                              (2) Changes in policies and concepts
                              隨著我國國家旅游計劃的實施,國內旅游業蓬勃發展,消費者意識逐步成熟,尤其是實施新的工作時間制度和法定的長假,使休閑市場和假日市場適合工薪階層消費 更活躍。 低端大眾消費的國內客戶將成為市場的主體,真 正符合我國大多數人民的消費方式將成為主流。 同時,擴大內需是黨和國家的重要戰略決策,也是我國未來社會經濟發展的長期立足點。 重視飲食文化是我們國民的一貫傳統。 因此,民用和民用食品和飲料產品的生產對于拉動內需和刺激消費具有重要意義。 餐飲業是酒店的重要組成部分,應響應我國在促進經濟發展方面的重大變化,大力發展內需市場。
                              With the implementation of China's national tourism plan, the domestic tourism industry is booming, and the consumer awareness is gradually mature. In particular, the implementation of the new working hours system and the statutory long holidays make the leisure market and holiday market more active for the working class. Domestic customers of low-end mass consumption will become the main body of the market, and the consumption mode that really conforms to the majority of Chinese people will become the mainstream. At the same time, expanding domestic demand is not only an important strategic decision of the party and the state, but also a long-term foothold for China's future social and economic development. It is our national tradition to attach importance to food culture. Therefore, the production of civil and civil food and beverage products is of great significance for stimulating domestic demand and stimulating consumption. Catering industry is an important part of the hotel, should respond to China's major changes in promoting economic development, vigorously develop the domestic market.
                                          灌湯包加盟
                              傳統的中式宴會一直認為“要吃的菜,不可看的菜”,而現代的中式宴會的功能是“去宴會不僅要品嘗,而且要享樂,享樂, 更新過去,加入興奮……甚至進行商務談判”。 因此,從西方飲食文化中學習如何使其美味,美麗和營養,也是我國現代飲食業追求的目標。
                              The traditional Chinese banquet has always thought that "food to eat, food not to see", while the function of modern Chinese banquet is "not only to taste, but also to enjoy, enjoy, update the past, add excitement Even business negotiations. Therefore, learning how to make it delicious, beautiful and nutritious from western food culture is also the goal of our modern food industry.
                              (3)產業競爭加劇。
                              (3) Industrial competition intensifies.
                              目前,國內餐飲市場的競爭空前激烈。 社交餐廳如雨后雨后春筍般涌現,它們的規模大,價格可承受,菜式特色,更貼近不同階層人們的消費需求。 一些是受歡迎的美食小鎮和火鍋小鎮,有些正在向高 級餐廳發展,例如廣州的新荔枝灣大酒店,南海漁村等,甚至提到了“超五星級”。 結果,獨特的主題和功能吸引了許多消費者,并分散了餐廳顧客的來源。 盡管存在一些不能與社交餐廳等同的約束,以使餐廳餐飲能夠與社交餐廳競爭,但這并不意味著餐廳只能嘆息并等待死亡。 相反,只要是一位的理念,就充分發揮酒店的優勢,以原始的高 級生產,餐廳環境和餐飲服務為老百姓服務。 然后,完全有可能重新獲得部分市場,甚至擴大市場。
                              At present, the competition in the domestic catering market is unprecedentedly fierce. Social restaurants are springing up like mushrooms after rain. They are large-scale, affordable and have special dishes, which are closer to the consumption needs of people of different classes. Some are popular food towns and hot pot towns, and some are developing into high-end restaurants, such as the new lizhiwan hotel in Guangzhou, Nanhai fishing village, etc., even mentioning "super five-star". As a result, the unique theme and function attract many consumers and disperse the source of restaurant customers. Although there are some constraints that cannot be equated with social restaurants, so that restaurants can compete with social restaurants, it does not mean that restaurants can only sigh and wait for death. On the contrary, as long as it is a one-man concept, it will give full play to the advantages of the hotel and serve the people with the original high-level production, restaurant environment and catering services. Then, it is entirely possible to regain part of the market, or even expand the market.
                              2.推廣策略
                              2. Promotion strategy
                              飯店餐飲業務普及化比較重要的是,餐飲部門要在謀取利潤的前提下處理高 檔次和低價位的美食之間的關系。 壓縮成本后,保證利潤增加。 具體表現為:實施大宗原材料采購和加工已導致成本降低,而價格將降低以提高競爭力,這將增加客戶數量,增加營業額并增加利潤。 結果,形成了良性循環,利潤微薄但周轉迅速,并從規模中獲得收益。
                              It is more important for the popularization of hotel catering business that the catering department should deal with the relationship between high-grade and low-cost food on the premise of making profits. After reducing the cost, the profit will be increased. Specifically: the implementation of bulk raw material procurement and processing has led to lower costs, while the price will be reduced to improve competitiveness, which will increase the number of customers, increase turnover and increase profits. As a result, a virtuous circle has been formed, with small profits but rapid turnover, and gains from scale.
                              感謝您的閱讀,希望以上內容對您有所幫助,如想了解更多精彩內容請點擊:灌湯包加盟http://www.tevienes.com 。
                              Thank you for reading, I hope the above content is helpful to you, if you want to know more wonderful content, please click: guantangbao join http://www.tevienes.com  .